With the summer coming to a close, it comes as no surprise
that there has been an upsurge in the number of summer anthems that are being
released on a weekly basis. Pop stars and rockers alike are all striving to
ensure that their latest single is the one that will be played throughout the
start of the upcoming school year. With the recent global foray into pop-rock
dance music, artists across the globe are hoping that their song will be played
during all the frat parties, road trips, and festivals. While most artists have
done a decent job at invading the radio waves, seemingly having their song
played every ten minutes, on particular artist has chosen to take a different
approach.
Nick Cannon, who all but disappeared from the music industry
in the past few years, is back again with a whole new marketing strategy. It is
likely that his latest single, “Me Sexy,” has not been heard by many people on
the radio or similar music outlets. Elvis Duran hasn’t played it in the morning
and Seacrest hasn’t played it in the afternoon. One would think that, in
actuality, no one has heard the song at all. This assumption couldn’t be more
wrong.
Long ago the Buggles realized that video killed the radio
star. Even more recently however, the Limousines highlighted the fact that internet killed the video star. You may not have heard Nick Cannon on the radio, but
that’s because he’s focused his attention on using the world wide web as the
promotional tool it is meant to be. What’s better than hearing your song on the
radio? Seeing your song become an internet sensation through viral video.
Before delving into the hilarity that has ensued since the
release of Cannon’s latest single, the song itself should be discussed. Simply
put: it’s catchy as hell. Even for people who may not be partial to the EDM
style dance music, there’s no denying that ‘Me Sexy’ is a song that will
undoubtedly get stuck in your head.
While no official music video has been released for ‘Me
Sexy,’ the song has become an internet hit through an outpouring of hilarious fan
videos. It seems that the original video, created by the UCLA Theater Majors,
has caused an onslaught of ridiculously entertaining videos, all of which
interpret ‘Me Sexy’ in varying manors.
Whether intentional or not, the marketing of the new single
has effectively brought the song to a slew of different people. Flash mobs of
students, dancing Darth Vaders, and video tutorials have sprung up in recent
weeks all with one thing in common: Me Sexy. The song has served as inspiration
for dozens of ridiculous, and frankly awesome, videos in which the current
generation proves once again that there is no shame in having fun.
In a world where people are in constant fear of being
judged, ‘Me Sexy’ has started a semi-revolution in which people show that
laughing at oneself is one of the greatest attributes an individual can have.
Whether you’re doing it alone, or joining in with others, sometimes the most enjoyable
experiences are those in which you can let go and make a fool out of yourself
solely because it’s genuinely fun.
Whether you like the song or not, there’s no denying that
anything that can inspire such an abundance of videos has something going for
it.
Be sure to buy Nick Cannon’s ‘Me Sexy’ on iTunes today (and
if you’re brave, make a video of your own!)
Check out some more hilarious videos!
