Bing! vs Google. To most people there isn’t much competition.
Much of the world has adopted the motto, “When in doubt, Google it,” and have
relied on the browser for every imaginable situation. To date, the only moment
in which Bing has surpassed Google is with its use of the Lumineers in their
commercials. ‘Ho Hey,’ exploded after being featured in the Bing commercials
and, until recently, Google had yet to step up its game with the incorporation
of music in advertising. Well, Google has finally ensured that Bing comes, and
will always come, second in every situation.
For the first time in my life, I’m glad that YouTube
bombarded me with an ad before allowing me to get on with watching whichever
banal clip I had intended on viewing.
The Google+ advertisement, which displays clips from the TopShop grand opening, was
seemingly just another video of beautiful celebrities at a premiere for
beautiful clothing. Nothing special. Just another cliché commercial. The one
major difference between this ad, and every other one that ruins your favorite
TV shows, is that it introduced me to an incredible band and a song that has
quickly become my most played on iTunes.
The song? Shake, Shake, Shake.
The band? Bronze Radio Return.
I’d heard the name before but never made the effort to check
them out. It seems that I really should have listened to my iTunes Genius suggestions
because the band has released some of the best music I’ve heard in awhile.
The most appealing thing about this band is that no song is
the same. The album, Shake! Shake! Shake!, offers music that is applicable to
most situations. The versatility of the band is highlighted by the music itself
because each song differs from the previous. It’s no surprise that the titular
Shake, Shake, Shake, is the most popular song from the album. It’s upbeat,
catchy, and appealing to nearly every fan of music.
Having a catchy song isn’t necessarily a rare feat in this
day and age. It’s having a catchy album that truly determines whether or not a
band or artist is truly likeable. Luckily for Bronze Radio Return, their most
recent album is one of few that can be played straight through without the need
to skip around. Rather than merely picking and choosing a few select songs that
have been deemed good, the Bronze Radio Return album is good enough to be
purchased as a whole with no regret.
The band, a sextet made up of 6 guys, is completely
reflective of the indie/rock genre. Despite the fact that the music is easily
dubbed indie/rock, the band is unique in the sense that they are a refreshing
bridge between the differing worlds of pop and hipster. Listeners of the music
needn’t fear succumbing to one genre over another because of the versatility of
the music itself. There is no specific style, which makes the album that much
more interesting to listen to.
Based on the longevity of bands as versatile as Bronze Radio
Return, it appears as though the group will continue to produce new and
exciting music. Luckily for BRR, for the first time since the emergence of cult-pop,
good music is beginning to once again be based on the actual music rather than
the extravagance of the performance. This band is definitely one to watch, more
importantly listen to, because it’s inevitable that they will explode once the
rest of the world catches up.
Band members:
Chris Henderson- Vocals/Guitar
Patrick Fetkowitz- Lead Guitar
Robert Tanen- Bass
Mattew Warner- Organ/Keyboard
Robert Griffith- Drums
Craig Struble- Harmonica/Banjo
Similar to…
The Lumineers
Mumford & Sons
The Head and the Heart
Blind Pilot
Better than:
Most things currently on the radio.
Bronze Radio Return on Social Media...
Facebook: https://www.facebook.com/bronzeradioreturn
Twitter: https://twitter.com/BronzeRadio
The band website offers a slew of resources including: tour
information, an online store, videos, and updated information regarding the
band’s new projects.
Check out the BRR tour dates. If you’re in the area, I
highly recommend seeing the group live. They’re going to be huge and, take it
from me who saw Imagine Dragons years ago, there’s nothing more satisfying than
being able to say. “I saw them before they got big.”
If, for some reason, you have something against iTunes,
check out the BRR SoundCloud and stream the best music you’ve never heard
before.
If you’re more visual than audio, take a look at the BRR
music videos on the group’s YouTube channel.
You're welcome. Enjoy.
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